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During the 2009 Conde Nast Traveler (a travel magazine published by the United States) quietly and without publicity has conducted an assessment of tourist locations in Asia and the results announced at the travel magazine in the January 2010 edition has been put ubud as most favorite tourist attractions in Asia surpassed 8 other attractions in asia like Bankok, Hong Kong, Chiangmai, Kyoto, Singapore, Shanghai, Jaipur and Tokyo.

As a village, Ubud has been able to make itself as an international village. Various kinds of art, culture, no traditions, and unique characteristics of communities and geographical areas are able to make this place became a favorite place to be visited by tourists abroad.This visit is like a drug Ubud tranquility for its visitors. This is as reinforce the inherent philosophy of this ubud name. Palm based historical look Markandya Purana, Ubud own names transcribed from the word “ubad” (drugs). This is which is the basis and guidelines for leaders and the entire community to make Ubud as a drug in search of peace and inspiration to everyone who came to this village.

Potential benefits of territory, customs, culture, art and community characteristics Ubud became one of the Ubud attraction to visit and continue to differentiate it from other regions in tourism, cultural tourism to promote Ubud, which directed the development of tourism and the preservation of local culture imbued with Balinese Hinduism as part of the national culture. Besides supported by the geographical conditions / areas, such as terracing rice field, Monkey forest area, Puri Ubud and Ubud market, as well as museums and art shop, art life of the community is the main attraction. Show art ranging from the art of dance, painting, gambelan can be witnessed at any time.

It is not wrong if the Conde Nast TRAVELER magazine this puts ubud as the most favorite tourist attractions in Asia, much more recently the area became a place for EAT PRAY LOVE movie starring Julia Robert is able to better raise the image of the Ubud area itself.